阿迪达斯北京APM快闪店
ADIDAS Beijing APM pop up store
时间 Date :2014.09
地点 Venue:北京AMP / Beijing APM
展览面积 Site Area:300㎡
展览人数 Attendance:1000 Persons
内容 Content:空间规划与设计、展览陈列、执行监理 / Spatial Planning & Design, Exhibition Display, Executive Supervision
客户 Client:阿迪达斯 / ADIDAS
地点 Venue:北京AMP / Beijing APM
展览面积 Site Area:300㎡
展览人数 Attendance:1000 Persons
内容 Content:空间规划与设计、展览陈列、执行监理 / Spatial Planning & Design, Exhibition Display, Executive Supervision
客户 Client:阿迪达斯 / ADIDAS
为助力2014北京国际马拉松赛,ADIDAS 在王府井APM商场开设首家慢跑鞋专门店。该设计以"run"为主题,运用慢跑元素“三条跑道”与北京独有的灰色砖制墙面营造出生动的店铺主视觉,仿佛置身跑道之上。而地面跑道白线亦巧妙的将空间进行分割。此外,装饰采用镜面、仿气泡材质,运用视觉感受强调boost弹力、竞速感。用于呈现产品的彩色发光灯带与灯箱展示区、材料体验区和试跑区形既紧密穿插,同时形成鲜明层次感,由此划分出服装、鞋类、试衣区域。
![](https://freight.cargo.site/t/original/i/f128b4af75ed03c37c1e800f789f63f75b2d2f49a630b65b0858efcae5d03e48/adidaspopupstore_01.jpg)
![](https://freight.cargo.site/t/original/i/d14edef11b86b622e88fd3c345f331bd2b48b5d620ef5a07d8f92f792f2fc99a/adidaspopupstore_02.jpg)
![](https://freight.cargo.site/t/original/i/368dcbe447ba7bacc9ea704109d8161b88b54f436bc9adddab5e06cbbae70602/adidaspopupstore_03.jpg)
![](https://freight.cargo.site/t/original/i/51e40da97751294432371e46d93fcb7000ac062f3ae45a034bdfe5dbdc83c266/adidaspopupstore_04.jpg)
![](https://freight.cargo.site/t/original/i/b3e91de7f303499079a9f3e145313af4146b2910974ee48e8e82c1d8c84bc308/adidaspopupstore_05.jpg)
![](https://freight.cargo.site/t/original/i/4bcabe0f5cbbac9d00dc2923dbcdc86b70167d8269cba5061212ab472ad55ade/adidaspopupstore_06.jpg)
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