CHEEZ festival 国贸仲夏奇遇季
SUMMER ARTVENTURE
时间 Date :
2021.07.23 - 2021.08.20
地点 Venue:北京国贸商城 / China World Mall
主办方 Presenter:国贸商城 X CHEEZ festival 项目曝光量:6988.9万次
开幕当日直播观看人次:66.7万
地点 Venue:北京国贸商城 / China World Mall
主办方 Presenter:国贸商城 X CHEEZ festival 项目曝光量:6988.9万次
开幕当日直播观看人次:66.7万
如何发现公共场域的无限可能性?如何形成艺术文化与商业媒合的全新模式?如何引领新当代大众生活体验的升级?
CHEEZ festival 在2021年暑期与北京国贸商城联合打造了公共艺术展演系列活动「国贸仲夏奇遇季 SUMMER ARTVENTURE」。我们将 CHEEZ art camp 从大自然摄取的灵感重新带回城市,将艺术的动能引入日常生活的时空——不用舟车劳顿,就能体验大自然的气息与鲜活的艺术演出现场;在都市中心,做一场童心与远方之梦,启动身体的探索力、感受力、创造力,释放属于这个季节的活力与热情……
“新类型的公共艺术”这个概念作为 CHEEZ festival 探索实践的一个方向,与国贸商城不谋而合。本次的主题“仲夏奇遇季”,CHEEZ festival 与国贸商城一同做了一次突破性的尝试:打破艺术作品静态的陈列,让观众在现场且共同构建艺术事件;打造空间性的整体叙事,让分散在四处的公共艺术作品不只是孤立的表达。除了几大主题体验空间,我们在每周末融入多样化的巡游演出环节,打破舞台、打破边界。
仲夏之夜,充满着自然的气息与梦幻的浪漫主义色彩。莎士比亚的经典喜剧《仲夏夜之梦》在代表了整个自然界生命力的仲夏夜森林中上演,他将普通人的思想感情注入属于不同国家与时代的一些仙人、精灵、贵族,甚至是蛛网、飞蛾、驴首人身的怪物等生物中,塑造出一系列穿越时空、混淆物我的角色与奇幻故事。以这样的奇妙叙事为灵感,我们将整个国贸商城被置换为无界的“舞台”;森林、草地、海洋……不同的自然景观被并置于此,公共艺术装置与极具艺术设计感的独立品牌共同建构奇幻的场景。而每日穿梭于商城之中的陌生人或是擦肩而过、或是不期而遇,都共同建构着这出“戏剧”浪漫的风景。
CHEEZ festival 在2021年暑期与北京国贸商城联合打造了公共艺术展演系列活动「国贸仲夏奇遇季 SUMMER ARTVENTURE」。我们将 CHEEZ art camp 从大自然摄取的灵感重新带回城市,将艺术的动能引入日常生活的时空——不用舟车劳顿,就能体验大自然的气息与鲜活的艺术演出现场;在都市中心,做一场童心与远方之梦,启动身体的探索力、感受力、创造力,释放属于这个季节的活力与热情……
“新类型的公共艺术”这个概念作为 CHEEZ festival 探索实践的一个方向,与国贸商城不谋而合。本次的主题“仲夏奇遇季”,CHEEZ festival 与国贸商城一同做了一次突破性的尝试:打破艺术作品静态的陈列,让观众在现场且共同构建艺术事件;打造空间性的整体叙事,让分散在四处的公共艺术作品不只是孤立的表达。除了几大主题体验空间,我们在每周末融入多样化的巡游演出环节,打破舞台、打破边界。
仲夏之夜,充满着自然的气息与梦幻的浪漫主义色彩。莎士比亚的经典喜剧《仲夏夜之梦》在代表了整个自然界生命力的仲夏夜森林中上演,他将普通人的思想感情注入属于不同国家与时代的一些仙人、精灵、贵族,甚至是蛛网、飞蛾、驴首人身的怪物等生物中,塑造出一系列穿越时空、混淆物我的角色与奇幻故事。以这样的奇妙叙事为灵感,我们将整个国贸商城被置换为无界的“舞台”;森林、草地、海洋……不同的自然景观被并置于此,公共艺术装置与极具艺术设计感的独立品牌共同建构奇幻的场景。而每日穿梭于商城之中的陌生人或是擦肩而过、或是不期而遇,都共同建构着这出“戏剧”浪漫的风景。
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